About HEYUSHENG
HEYUSHENG (Chongqing) Supply Chain Technology Co., Ltd. serves clients at home and abroad with international logistics, building materials and daily-use fragrance.
Company Profile
HEYUSHENG (Chongqing) Supply Chain Technology Co., Ltd. (renamed in 2026 from Chongqing Tansir New Materials Technology Co., Ltd.) is based in Chongqing and serves markets at home and abroad, with three main business lines: international logistics, building materials and daily-use fragrance.
We believe the essence of a supply chain is the transmission of trust: goods arriving on time is trust, materials that are genuine are trust, and a scent delivered as promised is trust. Named HEYUSHENG — grain as our root, reputation as our foundation, prosperity as our destination — we treat cross-border business as something built to last.
Milestones
From a single carpet to a supply chain system — every step counts.
2010
The founder entered the premium carpet trade, focused on villa and hotel clients, building industry resources and first-hand experience.
2014
Company founded in Chongqing (then Chongqing Tansir New Materials Technology Co., Ltd.), moving into new-materials R&D.
2018
TANSIR trademark registered; enterprise product standards filed — brand operations and quality systems upgraded.
2022
Recognised as a technology-based SME, with a service network covering 30+ provinces and cities.
2026
Renamed HEYUSHENG (Chongqing) Supply Chain Technology Co., Ltd. — three business lines: international logistics, building materials and daily-use fragrance.
Credentials
Technology-based SME
Recognised by science and technology authorities for innovation capability (2022).
TANSIR Registered Trademark
The TANSIR brand trademark registered in 2018.
Enterprise Product Standards
Product standards officially filed — quality that can be verified.
AAA Integrity Enterprise
Recognised for integrity and honest business practice.
Meet the Founder
“A fine carpet takes sixteen years of accumulated craft; a fine cross-border business takes trust that arrives first. Logistics, carpets or fragrance — we deliver the same thing: what we promised.”
Mr. Xu Yuhang has worked in the high-end carpet industry since 2010, serving villa and hotel clients. In 2014 he founded Tansir New Materials Technology Co., Ltd. in Chongqing, whose brand TANSIR has served national benchmark projects including the Great Hall of the People and the Diaoyutai State Guesthouse, covering more than 30 provinces and cities, with trademark registration completed in 2018 and recognition as a technology-based SME in 2022.
In 2026 the company was renamed HEYUSHENG (Chongqing) Supply Chain Technology Co., Ltd., extending from building materials into international logistics and daily-use fragrance. He is also the founder of the fragrance brand INZL and the Manukau Perfumery Studio; in 2026 he completed intermediate perfumer training and launched his first original fragrance, “Dragon King” — from the materials of a space to its scent, always along the same thread of quality and trust.
He · Yu · Sheng
Rooted in Craft
Named after the grain, we stay rooted in our trade. Logistics, materials or fragrance — hold to the fundamentals and build on solid ground.
Reputation First
Reputation is the deepest foundation of any business. Keep your word, deliver on time and on spec, and let promises become word of mouth.
Prosper Together
Growth is achieved together across our business lines. We grow alongside our clients, building something lasting and prosperous.
Brand Matrix
One group, three faces — each deep in its own craft, all reinforcing one another.
Heyusheng Supply Chain
HEYUSHENG · heyux.cn
The group portal and hub of three business lines — international logistics, building materials and daily-use fragrance.
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TANSIR Carpets
tansir.cn
Premium carpet R&D, manufacturing and sales: hand-knotted art carpets, New Zealand wool and natural linen for hotels, commerce and high-end residences.
Visit website ↗INZL Fragrance
inzl.top
New Zealand-inspired perfumery studio: bespoke perfumes, smokeless aroma and candles, crafted in small batches.
Visit website ↗